In the 70s and 80s, football fans of clubs like Liverpool and Nottingham Forest acquired fashionable clothing on European Away Days in countries such as Italy and France, often by raiding shops. They would bring these clothes back to Britain with them and wear them as a form of disguise to avoid detection from the police. This act coincided with the rise of hooliganism. Nowadays, wearing these brands is seen in a more social and stylish light. So-called "Football Casuals" substitute their team's colours for a much more comfortable and fashion-conscious approach to attending the big game.

Shooting C.P Company and Stone Island for The Casual Basement, the brief was an urban vibe without losing the sense of community, style and, of course, football that the target audience is accustomed to engaging with when wearing these clothes.

The Casual Basement

Person in a yellow hoodie and sunglasses stands against a graffiti-covered wall. The scene conveys urban, mysterious vibes with bold colors.
Two individuals in yellow and orange hoodies stand against a graffiti-covered wall. They wear jeans, exuding a casual, urban vibe.
A man in a white hoodie leans on a railing, gazing thoughtfully at empty red stadium seats. The setting is calm, with banners visible in the background.
Man seated alone in a stadium on red seats, with yellow seats forming a pattern. The setting is empty and the mood is contemplative.
A person in black clothing poses in front of colorful graffiti featuring a masked character with a spray can. The scene conveys urban and artistic energy.
A person with dreadlocks stands against vibrant graffiti, holding their head in a navy jacket. Above, a "CCTV in operation" sign is visible.
Person in a bright yellow jacket adjusts round goggles on a hoodie. The background is a dark, ribbed surface, creating a bold contrast.
Man in a yellow jacket with hood and goggles stands confidently against a dark, striped background. The image conveys a sense of mystery and adventure.
A person wearing a black bucket hat and navy jacket stands confidently against a vibrant graffiti wall. The mood is urban and stylish.
Young man with curly hair stands in front of colorful graffiti, wearing a dark jacket and jeans. The setting is urban and moody, with dim lighting.